Research and planning: Drafts of adverts

Adverts are marketing tools which is used to attract a target audience.  It provides visual information about the artist and the album which is used to influence the consumers decision to buy the product. Key information such as the track list and where it is available to buy should also be included as these are seen as conventional elements of a advert. 

To make sure we created a conventional advert that appealed to our intended target audience, it was important that we created drafts of our work and feedback on them. We created two in total and this process allowed us to analyse and review our use of conventions, what worked and what didn't. Below are the drafts that my group and I created. 

The positive criticism we got were:

- Image of the diamonds are good

- Ideas compliment each other well 

The constructive criticism we got were:

-         Album name/ artist name

-         Key information missing

-         Artist image

-         Does not compliment digipak

Draft 2:

POSITIVES:

- typography more consistent and relevant to artist/genre

- colour scheme works & compliments digipak

key information present

NEGATIVES:

- not enough gold in typography

- song outlines are too faint

- all space has not been used