During the course of my advanced portfolio I have learnt and
developed various skills as well as improving on my knowledge and experience
from my foundation portfolio where I created a thriller opening. This year we
was allowed to freely pick any song to make a music video to, enabling us to be
more creative in terms of directing and producing a narrative which is suitable
to the genre and lyrics of the song. We used a range of different platforms in
order to showcase our ability as media students to be able to use a variety of
different programs.
The visual work which includes filming and editing
effectively ensures that our artist is being presented in a commercial manor to
be able to sell to a wide range of audience.
Research and planning
Blogger
Blogger was utilised store and collect all of the research I
carried out and the present the planning I created with my group.
Through my research I have discovered various media elements
and theories from well-known theorist within the media industry that could be
beneficial to provide us on useful information to improve on. In addition at
the same time the research allowed us to plan a more successful music video.
Planning which was practically the pre-production stage, was
also work which I uploaded onto blogger to ensure the planning process is well
marked in addition to receiving feedback for me and my group.
From using this platform it has allowed me to be able to
continue doing my work when I’m not in school as well as keeping track and
update my work in a safe platform. I have also learnt how to store my ideas and
my work online so I can access it from all places (phone, laptop, tablet etc.).
Microsoft
The purpose of Microsoft was used to create and present my
work; making a questionnaire on Microsoft word allowed me to collect all my
results whilst doing a survey on what the audience prefer which then led me to
producing the top demands on a graph in Microsoft excel.
I leant how to illustrate various graphs and present my
results making it easier to record and collect audience feedback. The use of
using various Microsoft programs has allowed me to present my work in a more
professional way.
YouTube
Another platform for research was YouTube where we would
look in different music videos to collect ideas and identify conventions for
different genres allowing me to be more creative and original when planning and
creating our own music video. Following Dyer’s theory, I looked at how the star
image is being presented and which shots and angles enhance the image the most
hoping I could implement similar shot to create the same effect and success
From this I have learnt how to critically analyse a music
video and by doing so I have collected many creative ideas that would help me
to plan and create an original idea that would fit my chosen song perfectly.
Google
Google was useful in a variety of ways to collect research
accurately. Due to studying more theorists this year, google was a search
function which allowed me to find information about them and their theories
more efficiently. Google also allowed me to find and be able to access other
online software’s such as blogger and Prezi.
This has enabled to navigate through the internet to find
selective material for my blog as well as providing ideas that will influence
me to be more creative whilst planning my music video.
Construction
Camera
The cameras were used within the production and filming
process to capture a variety of various sizes, angles and movement. In addition
it was a way to show my characters and artist in a professional way on screen
displaying their costume, body language and facial expression, especially for
the artist, where I would try to make my artist more appealing, enhancing their
star image. Furthermore compared to my foundation portfolio I have developed my
filming skills to learn to capture conventional shots that highlight lip
syncing in time to the lyrics of the songs.
The process of using the filming has allowed me to use the
cameras more professionally and effectively capturing shots such as
establishing, tilt, pan a lot better.
Tripod and SD card
A tripod was used to aid my cinematography whilst filming by
stabilising the camera.
When filming I am now able to maintain leverage, resulting
in steady clinical angles, movements and shots. Due to experience from last
year on knowing how to position a tripod correctly, I am now more versatile
whilst filming with a tripod to capturing shots which wouldn’t be achievable
handheld.
The SD card was utilised as storage for all of the footage
that I have collected through the filming process. This was beneficial as the
SD card had a lot of memory space to store extra footage for shots which I may
want when editing.
Basic discussion on how you used technology in the overall production of your music video campaign.
ReplyDelete-so many uses of technology at the construction and evaluation stages missed out.