Research and Planning: Drafts of digipaks

The drafting process has been beneficial to the group and because it is essential during any digipak production that a rough copy, otherwise known as a draft is created to give the person an idea of what the real product will look like.

We mocked up a few designs to get a understanding of the digipak and what the digipak required. We had to pick a specific layout that was conventional. We followed right conventions and looked at audience feedback, and created the drafts of our digipak. We analysed the positives and negatives of each draft in order to improve and have a better end product for digipak.


Draft 1

TThe positive criticism we got were:

-        Like the image of the skull

-    -   Typography is good

-    -     Ideas are relevant to genre

The constructive criticism we got were:

-         Panel missing

-         On the back, space not filled

-         Key info missing

-         CD inserts does not look consistent with other panels

Draft 2

The positive criticism we got were: 

-      good colour scheme

-      sketch of skeleton is creative

The constructive criticism we got were: 

-     Inconsistent typography

-    Inside does not correlate with other sections

-    Too basic; consider more backgrounds/images

Draft 3

The positive criticism we got were: 

 consistent with the advert style

- better typography

The constructive criticism we got were: 

CD image needs to be selected better

- provide some star image

- key conventions missing from the back

Draft 4

Positives:

- betetr consistency with front and back

- colour scheme adjusted to a better genre convention

Negatives:

- still needs star image

- change typography for the production info

- make barcode stand out more

- edit coin to suit the campaign

Conclusion:

For our final product, we needed to ensure that our digipak follows the feedback which we had done by improving sand working on the drafts of our digipak. The improving process enabled us to have a more conventional digipak, which was essential in the overall production of our music video work.