The advert created by the group uses conventions highly proficiently and there is clear consistency amongst all your other products through the use of lighting, colour, typography, layout and images. I know some time was spent with colour manipulation and created a logo/frame that could be featured within other products so your artist becomes ‘a brand’. You portray the American Rap/Hip-Hop genre in a conventional manner where often there is no artist appeal, just reputation and egotistical characteristics of the artist which you illustrate well here.
The advert created by the group uses conventions highly proficiently and there is clear consistency amongst all your other products through the use of lighting, colour, typography, layout and images. I know some time was spent with colour manipulation and created a logo/frame that could be featured within other products so your artist becomes ‘a brand’. You portray the American Rap/Hip-Hop genre in a conventional manner where often there is no artist appeal, just reputation and egotistical characteristics of the artist which you illustrate well here.
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