Planning: outline of Narrative

For a task we were allocated within our group to analyse parts of the song in order to decide what visuals or edits will be used within our music video. In order to help us plan our artist as well we looked at the lyrics to discuss what kind of characteristics will be portrayed out of him. In addition we also discussed what parts of the song will be narrative, performance and concept based.

Applying the theories to our music video

·       Goodwin

We will be using star image as the narrative revolves around the artists’ life in the music industry.

An intertextual reference is made to his life with the promotion of the digi-pack within the video.

Genre characteristics are not being precisely followed, though the setting of a recording studio may apply.

·         Dyer

Most of the video will be performance-based. Some concept shots at the beginning during the meeting scene.

·         Mulvey’s ‘Male Gave’

Our genre is known to sexualise women, however out video challenges this trait as there is no focus on women, nor sexual themes.

·         Adorno

The artist is alluding to the ruling-class through encouraging morals of success and wealth

Outline of narrative

The video will begin with abstract shots outside the office, then followed by the extra characters in the office whilst we hear the start of the instrumental to 'oh well.' As video idea consists of one main scenario (with different locations) and is more of a concept song as it doesn't naturally relate to the lyrics. The visuals of the artist will begin as soon as the lyrics come in as part of his performance. It will have some sort of narrative however showing a young artist and his everyday life in the music industry which includes; meetings for his next album cover which will be shown in an office with his fellow colleagues, briefly recording music with a producer; shooting a music video within back up dancers etc and even photo shoots for top magazines. an example of when a narrative visuals will be shown is when. the idea of inputting the narrative concept idea will come in where he say lines such as "no shades of grey here my outfit is jet black." its essential that in this line we go with what the artist is saying therefore through editing we will have the characters apper to change clothes instantly from a smart attire to a more retro urban one. We decided the idea of these visuals would be a much better option for the audio rather than a typical of the artist partying or going to a club which is why we plan to show the artist as a hardworking individual to have a positive impact on the youth viewing this music video. Because it will be more concept based, there wouldn't be much of a story or a message behind the music video, it will simply consist of his everyday life instead. the idea of concept visuals will be utlised when the chorus comes in where we will show urban areas of london to represent the genre.