Sunday, 22 November 2015

Planning: Audience

It is important, when creating a music video, that a specific target audience has been identified to aim the music video at as this will decide upon the type of micro elements you will use in order to appeal to them in hope to form a relationship. By knowing the exact target audience you’re aiming your product for, you can then manipulate they’re reactions/perspectives of things.

Audience categories
Age:  16 - 30 - This age group is still young but as a teen you are growing up and start looking for real hard-core music that you can relate to. Experimental Hip hop is based at young teenagers living life or going through a lot, therefore this age is relevant for planning my video.

Gender: Unisex but mainly Males- All genders can listen to experimental Hip hop however for my groups video it is mainly based at young teenage girls because of our artists image.

Race: All races but however predominantly the black race- As time goes on more and more races start to listen to hip hop but hip hop was originated by the black race and that's why so many black teens can identify with the genre. 

Audience categories: y audience will suit category E to C2 because hip hop come sometimes talk rap or sing about the lowest moments or even struggles they've gone through to proceed in life and this category out of all the others have probably lived those moments. 

Income: A little or no incomeMost of my audience will be students so they may not even have jobs and the late 20s may also be students or just starting a low paid job. If I choose an audience that was really well paid they couldn't relate to hip hop because most songs are about the artists life and how little they had at a young age. 

Hobbies and interests: My audience are mainly teenagers so they would have wild and outrageous hobbies like American football, skateboarding, partying, taking drugs, dancing, listening to music and sex





1 comment:

  1. Proficient planning here of your target audience.

    To improve;
    -where you have included the audience reaction table, which of these do you hope to gain from your audience?

    ReplyDelete