Planning: Final idea

After analysing three of the initial music video ideas, me and the rest of the group chose the most conventional music video that we thought would be most effective and appealing towards the target audience. The song we chose to create a music video for is by a more urban artist which belongs to the hip hop genre. I choose this as it was the best choice in terms of performance and concept based and what we felt we could portray best as a group in terms of abilities and musical interests.

Artist: G - Eazy
Song Title: "oh well"
Genre: Alternative hip hop

Video content: The video idea consists of one main scenario and is more of a concept song as it doesn't naturally relate to the lyrics. It will have some sort of narrative however showing a young artist and his everyday life in the music industry which includes; meetings for his next album cover which will be shown in an office with his fellow colleagues, briefly recording music with a producer; shooting a music video within back up dancers etc and even photo shoots for top magazines. We decided the idea of these visuals would be a much better option for the audio rather than a typical of the artist partying or going to a club. Because it will be more concept based, there wouldn't be much of a story or a message behind the music video.

Video structure: This structure will be a conventional music video. We will show performance of the artist as he performs the lyrics, then show some narrative of him enjoying the lifestyle and working in the company. The concept ideas will be shown through the setting such as an office and themes of comedy within the visuals of the one single shot style will also so some concept ideas of locations and the boys breaking out in dance routines.

Artist's image: Generally our artist will come across as unpredictable and controversial towards the audience. Due to the sound being experimental hip hop the traits he will posses will be unique and oblivious. Through the visuals also he will be presented as a characters who is funny and in his own world.

Star image:We will follow Dyer’s theory of ‘Star Image’ in order for our artist to appeal to a mainstream audience. star image is without question one of the most important elements within a music video as they both help create a positive response from the audience in hope to visual appeal and attract them to watch the music video. There will many star image motifs used within the music video in order to make the artist recognizable and easy to identify by the audience, such as close ups, detailed costume for the artist etc. our star will come across the audience a cool but hardworking young male so that youths can aspire and look up to him. 

Mise en scene
Location:  An office will be used at the start to show them going through a meeting about the album cover and other promotions and ways of marketing the artist. A follow up of him walking through corridors going into other rooms such a recording studios dance studios and making his way to photo shoots.

Iconography:  
-clipboards, papers and other office appliances
-lighting equipment for the photo shoot 
-recording mic
 
Costume: Starts off formal then later switches to a jet black as its mentioned in the song, "no shades of grey here my outfit is jet black"

Lighting: Natural and high key lighting will be used throughout the music video as it helps set and maintain the atmosphere of the scenes. In addition, this decision was made with the audience’s expectations in mind as they’d expect the typical hip hop genre to be very dark and niche. However, low key lighting will be used at some points for the purpose of reminding the audience that we still keep some element of a gloomy look.
Music video Influence

This music video is a great inspiration to our final idea. This is because it consists of one whole shot. Not only is it more effiecient and less hassle when shooting but it also will save us time when editing as we will only have to focus on filters, text and credits. However we wont fully utilise this idea but we are certain that we will have longer frame shots which will be carefully syncronised and choreographed.

 

 The visuals in this is what caught ur eyes, the fact that the video is set in a green screen studio however this actually shows the present production of a music video/film with animation. we may not be able to create animation the same way he did but we will certainly looking into showing the actual production of a music video.The artist is presented in a way to enhance their ‘star image’ showing how they work in the industry and how all the other people helping have a bond also presenting him a nice welcoming person.

My final choices was decided from the positive and negative feedback from my questionnaire. I found that most teens want a video they could relate to and understand. We realised that the song we choose was so different we had to keep it within the mainstream area by changing the setting and surroundings. With the specific settings I believe that my video will appeal to the mainstream audience very well. This music video will be conventional to the hip hop genre because it represents hardworking struggle but fun at the same time of young males. Most hip hop artists rap about love, partying and drugs and those themes will not be incorporated in the visuals. This music video represents my artist because he is the main character in the middle of the screen showing him throughout most of the visuals.



Conclusion:
In conclusion I believe that with the right conventions and themes my music video will be a great success. Because it will connect with the audience more and allow them to feel the emotion of the Artist. i believe my group will be able to portray this best because even though we have different view on what is the best music genre and what appeals to the mainstream audience the most. we can still incorporate our ideas from different music videos we see everyday in one piece of work.