1. Name: ____________________________________
2. Age: 10-15 [ ] 16-21 [ ] 22-27 [ ]
3. Ethnicity:
White [ ] Black [ ] Oriental [ ] Pacific Islander [ ] Other [ ]
10/20 people were white, 5/20 were black, 2/20 oriental, 3/20 other and 0/20 pacific islander. The dominating white and black races in these results, already show that we have a potential Hip-Hop audience, as contemporary Hip-Hop has a mixture of white and black consumers.
4. How often do you listen to Hip-Hop?
Never [ ] Sometimes [ ] Always [ ]
12/20 people always listen to Hip-Hop, 7/20 people sometimes do and1/20 never. These results prove the prediction above, as the majority of people asked are consumers of Hip-Hop.
5. How often do you watch music videos?
Never [ ] Sometimes [ ] Always [ ]
10/20 people always watch music videos, 7/20 sometimes do and 3/20never. As well as being consumers of our genre choice, this audience generally enhance their consumption on the YouTube/Vevo media platform as most people watch music videos.
6. What do you expect a Hip-Hop video to generally look like?
Urban [ ] Futuristic [ ] Formal [ ] Innocent [ ] Sexual [ ]
9/20 people expect a Hip-Hop music video to be urban, 6/20 people expect futuristic elements, 3/20 people chose formal, 2/20 agree that it’s likely to be sexual and 0/20 people think that it would be innocent. Therefore, this audience generally prefer our location choice, which is urban.
7. What do you expect a Hip-Hop artist to sing about?
Love [ ] Politics [ ] Youth [ ] Recreation [ ] Loneliness [ ]
10/20 people think a Hip-Hop artist would sing about love, 6/20 people thought politics, 2/20 for recreation & love and 0/20 for loneliness. This shows that the Hip-Hop audience prefer slightly more positive themes within the music.
8. Do you like it when the artist of the song is the main focus in a music video?
Yes [ ] No [ ]
9. Should Hip-Hop artists be sexualised in music videos?
Yes [ ] No [ ]
10. Should music videos link to the lyrics of the song?
Yes [ ] No [ ]
11. How do you expect a Hip-Hop artist to dress?
Formal [ ] Casual [ ] Gangster [ ] Goth [ ] ‘Camp’ [ ] Hipster [ ]
This question allowed us to identify what people are most likely to expect. The majority of people asked chose gangster. Unfortunately because most people chose the gangster attire, we have decided to go against their choice simply because we want it to be more mainstream also it would look better if we went with formal or casual because it would be unexpected.
12. What time should a Hip-Hop music video be shot?
Morning [ ] Afternoon [ ] Evening [ ] Night [ ]
From the results this shows that people are more interested to see a video at a time when it is dark however most of our video will be filmed indoors. As a result of this the time that we shoot it would not effect the audiences feeling of it being a hip hop music video. If we was to shoot outdoors however we would definitely consider filming in the afternoon or at night.
13. Which location appeals the most to you?
Restaurant [ ] Club [ ] Park [ ] Home [ ] Work [ ] Streets [ ]
The purpose of asking this was to define where people actually intend to visualise a hip hop video. The 3 most wanted options were a club, park and a house. we plan to alternate these top choices again to hit the audience with something unexpected. In addition, filming in a club would not be realistic.
14. How should Hip-Hop artists interact with other people in music videos?
Aggressively [ ] Sexually [ ] Distant [ ] There shouldn’t be other characters [ ]
Generally in a hip hop video you wouldn't see an isolated artist in a hip hop video, which is why we least expect the main character to be distant. it was also expected that most people would pick aggressive due to the raw urban sound hip hop provides.
15. What personality traits do you expect a Hip-Hop artist to have?
Passion [ ] Confidence [ ] Depression [ ] Alter-ego [ ] Realism [ ]
16. Do you think you have a connection with any Hip-Hop artists?
Yes [ ] No [ ]
This question was vital towards the utilisation of our star image. it was important we had a personality for our artist. The main option most people picked was passion mainly because most hip hop artists have had a hard upbringing which is why we want to show how hardworking our artist is within the music video.
17. If yes, who? _____________________________________________________________
18. What is your idea of a satisfying Hip-Hop music video?
___________________________________________________________________________________________________________________________________________________________________________
Generally those who said yes referred to modern Hip-Hop artists, which shows that it is still a highly appreciated genre in a music industry, and consumers welcome new content.
Highly proficient planning here. Good questionnaire into your existing idea to try to draw upon feedback from your intended target audience. A good variety of questions.
ReplyDeleteTo improve;
-where you have included your graphs and annotations, think about what specific decisions your findings have helped you make