Planning: Pre production paperwork

It is important to create a pre-production paperwork before filming for our music video in order to avoid any filming infringement when filming in public. It also allows us to create and follow a detailed schedule which will make sure that we don't waste any possible filming time.

Location Recce

This was for initially to make sure that any actors or members of the production team would know where to go, howto get there and what time etc. This is done so that no one gets lost or late.

Location Release Agreement 

The location release form was to confirm on the agreement of using and filming in the room. As most of the music video was being filmed in my own school in different location i had to ask the headteacher personally for permission to use the rooms, allocating that i will take full responsibility for being in charge of the rooms.

Production schedule 

when filming its important to be organised therefore we created a production schedule. this will allows the production team and the actors to be more organised and time effiecient when it come to the actual day of filming.

 Risk assessment form

The purpose of the risk assessment form is so that all casting crew have an outline of the hazard and risk. Ths is beneficial so that if any problems do arise, we know what actions to take when it does happen

Client Release and consent agreement 

The client release and consent form is too make sure the artist knows that we will be using him for educational purposes and the music video will be uploaded onto you tube therefore he must sign the form to clarify that we have his consent.

Planning: Editing

Slow motion editing:

Slow motion editing will be used at the beginning when the camera focuses on the male artist's upper body walking of him in the lift and also in each different location to show iconography before the artist entering the room. I have chosen this to do this in the lift because it almost creates a sense of tension as we want to know who is in the lift. This allows the audience to have an idea of the male artist being confused and discombobulated as a stimulus before the actual narrative within the music video starts. Showing the iconography in slow motion also allows the audience to identify what kind of setting there is before actually seeing the artist there.

Cloning:
cloning will be used in our video to help emphasis the hard working aesthetics male character artist provides to his fans. This editing technique also helps to represent our theme in the music video which is creativity. The music video that influenced us to make this choice was the music video of 'Frozen' by Madonna . The reason is because the video is only 3 minutes and it will take up time to show him doing different things in one shot therefore it would be more time efficient to clone were used to enhance the energy he was showing in the video.

Text flicker:

This is another editing technique that we plan to use in our music video. The reason being is to present the name of the song in a more fancy way in order to catch the audiences eye. It's also mainly used to build hype on the song before actually hearing the lyrics whilst we only hear the instrumental. The video that influenced our decision was school boy q featuring kendrick lamar 'collard greens'. we see the letters 'JDDC' flicker at the beginning however it wont be as quick the flicker will last much longer.

Magazine styling:

A magazine style will be utilised when we use our artist at the end to pose for a magazine with the female models with a fade to black edit around him to make it look more professional. As the instrumental of the beat slowly fades away so will the image of the artist, turning into a black screen. the purpose of this editing technique is to prove to the audience that there is a string presence around him.

Overlay:

The overlay editing technique will be used when the artist is in the car being driven to the next location. This will show the multi-talent of my artist so the audience will admire him and this will enhance his star image. We also realised that by using this technique it make the visuals flow and change in a relaxed manner. 

planning: Location

The location of a music video is a essential part of the production, and the final product itself. A conventional location relating to the Hip-hop genre would enhance the interest shown to the music video and would appeal to the target audience even more. We have done this by looking at our audience feedback and coming out with 5 main locations that our music video would take place at. We also went into deep analysis of each location and what would be happening at each location.

Conclusion

All the locations were equally important as each other so the emphasis on planning each location was the same. The planning of my location helped me understand and evaluate the relevance of each location and also the advantages and disadvantages. With these locations the advantages had over-weighed the disadvantages as this was also a significant factor in determining which location to use and not to use. 

Planning: Characters

In this section of our planning we had to decide on who our characters are going to be in our music video. We had to think of suitable characters that would fit in our music video and be able to portray the storyline in the best way possible. Characters would play a significant role in determining the success of our music video as they would have to appeal to the target audience and stick to conveying the generic convention.

Most of our characters consist of having shorts cameo roles assisting the main artist within the music industry as we want to show that its not just him as an individual having all this success. Instead we want to show all the people who contribute behind the scenes and what it is, they actually do.

Office workers - our first set of characters will be introduced at the start of the msuic video where we will see them mimingand deciding what to do with the digipak. this will be whilst the song is playing and the artist enters the room. an example from where this is seen, is Chris Brown's official music video for 'Till I Die' ft. Big Sean & Wiz Khalifa. The idea of these characters is inspired from this music video however the difference in this is that the office worker's in Brown's video dont expect him to be there and are rather annoyed with his presense.

Producer - the purpose of having the producer within the visuals is to show he's the man behind the artists sound. As the artist enter the room we will see the producer greet the artist and tell him what to do by miming instructions towards him. This is an example as well as an inspiration from The Game's music video 'dreams' where we see the notorious producer, Dr dre at work with the artist.

Dancers - The use of the dancers in the music visuals will be back ups for him creating a music video. they will enable my artist to look more appealing and entertain aswell as knowing he can rap, the artist will discover he has more traits and skills. Justin Beiber's msuic video 'confident' is an example we will use as its a perfect represention of the kind of dancers we want, we dont them too have much of a personaltility, they're mainly there to show their skill.

Female models - Lastly we plan to have 2-4 young women to play as the young female models in the final scene where the artist will be seen at a photography shoot. a sense of mulveys theory of male gaze in music video inspired us as by having attractive girls we will attract a more mature male audience. An example of where this is seen is Action bronsons video 'Acting crazy'

Planning: Lighting and colour

While planning for lighting and colour we have decided to look at the use of lighting in these music videos bellow. Lighting and colour help set a mood or feel for the set of your music video.

Colour

Band aid 30 - 'Do they know it's Christmas?'

The colour in this music video shows where artists are presented with a performance. The colour represents a glamorous effect which helps to enhance star image. This helps the artist to appeal to the audience as the audience is attracted to the appealing star image on screen. We would like to use something similar when presenting our male character in the music video as he will be in a studio himself performing. Due to us focusing on the hip genre the dark colours make it a lot more conventional as its common in existing music videos. there weren't many videos that created the studio theme which is why i went along with it. Lastly, this is because we want our male character to appeal to our audience members as I believe this is the most effective way of attracting an audience.

Chris Brown - 'Turn Up The Music'

*insert video*

The opening scene of this video shows Chris Brown in a car during night time with the street lights on.This creates a slightly orange/green filter, making the area look very urban. We plan to implement this in our music video because,as Hip-Hop traditionally stems from urban areas, we want to keep that conventional characteristic by alluding to an urban setting.

Lighting

Lil Wayne - A milli 

The lighting in this music video is natural lighting in the scenes which the artist patrolling the streets preparing to shoot a music video. The lighting represents a natural effect which makes the scene look more realistic in comparison to the other parts of the music video which contain various amount of lighting techniques. Moreover, we would like to use something similar when showing him patrolling the corridors of the office building in order to make everything look naturalistic as we don't want the audience thinking its some sort of flashback. In addition, this is because it will help the audience to relate more to the scenes which take part as they look realistic. Lastly, the use of this lighting will help as the colours through editing will be able to stand out more.

Austin Mahone - Dirty Work

This video has very high-key lighting which fits with the office atmosphere. It makes the characters seem more alert and ware of their workplace, which is how we hope to portray our artists, as he is a businessman. Therefore in the opening scene of a meeting room, we will use high-key lighting to emphasize the professional environment. 

Planning: Artist image

Personality and trait for our artist within the experimental hip hop genre 

passionate- As the genre usually involves past experience and their struggle to success, the lyrics will be performed with a sense of passion from his body language and facial expression
egoistical- the entire song is about what he is,what he was and what he did in the past
deterministic- the lyrics amplify our perspective of him as well as the visuals 
influential - due to the visuals showing his hard work within the music industry the audience will be aspired by what he's doing
arrogant- the visual will mainly consist of the artist being the main centre of attention

*image of artist*

Age: 21

Ethnicity: asian ethnic

Physique: slim and tall

Costume: We will begin the video with our character smartly dressed however not too formal because the artist belongs to the hip hop genre. The artist will then switch to a more casual all black attire.

Representation within my music video: A young asian teenager who strongly believes in a hardworking lifestyle and appears to be very relaxed and friendly but also madly arrogant with the people arround him.

 

Interaction with others in the video: Centre of attention, shows the people in the office how he wants his album cover to be, gets instructed by the producer on what to do, perform a short dance piece with background dancers and interacts friendly with fmeale models.

Planning: shotlist

The camera operator would receive this draft as it allows them to know and be able to envision the types of shots they will be taking in the process of making our music video.