Research: Star image

What is star image?

Star image is the way an artist is represented to the audience. Music videos are seen as the most effective way to do this as it is able to reach a mainstream and international audience. Star image makes an artist unique as they’ll all have their own styles which will allow them to create an expectation of themselves. In addition, they can also use their star image to reinvent themselves in order to change from their representation or to target new audience. 

How can music videos help to boost and artists career?

• Music videos contribute to the popularity of the artist/band
• New audiences and viewers could be gained
• Financially boost the artist
• Could re-invent the image
• Portray the ideologies through the music videos

Political Reasons, Moral Reasons and Social Reasons

 Sexual reasons

·         Help express sexuality

·         Sexual views

·         Exploit or to feel comfortable

Political reasons

·         For/Against something political

·         Express political views

Moral reasons

·         Personal opinions

·         Issues they believe are important

Social reasons

·         Represent lifestyle or ideologies of having a good time.

 Artists who include social reason within their music videos in order to portray an issue are:

- Kanye West

Kanye west has had a lot of history in the fashion industry and is currently in feud with Adidas' rivals 'NIKE' therefore he released the song stating embarrassing facts about Nike, one of them being on how they paid a basketballer 500 million to stay with them. this is an issue kanye believes is important therefore he presents this through his music. 

Artists who include morals within their music videos in order to display their beliefs are:

- Michael Jackson 

Micheal Jackson represents lower society in this music video expressing his beliefs that the upper class not caring about them. He does this in many other videos, this is just one example where he is expressing his morals.

 

Artists who include Sexual reasons in their music videos in order to reveal their identity are:

- The Weeknd 
This artist is well known for expressing what he intends and prefers to do with women. In the music video he is shown to be with different women as if he is some player. This is typical from the artist as he specialises in alternative R'n'b where sexual pleasure is a common theme.

Chris brown

In 2005 Chris brown started out with his first single 'run it' at the age of 15. The music video explained what his life was about at the time as it shows him dancing in parties, chilling with his friends and meeting new girls etc. After this single was released he gained national success in america and even joined the label def jam records.

 Expanding his career as an entertainer, Brown branched out into acting. He had a small role in the box office hit Stomp in the Yard (2007). That same year he went onto releasing two more singles 'Kiss Kiss' and 'Wall to Wall' which then gained world wide success and was turning out to become a star icon. Brown managed to continue to enjoy some popularity. In both music video he appears to be a role model as he has young children dancing in them


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In febuary 2009 the young performer made headlines after being arrested for allegedly assaulting his girlfriend at the time, singer Rihanna during an argument. "Words cannot begin to express how sorry and saddened I am over what transpired," Brown said in a statement shortly after the incident. He was charged with two felony counts related to the incident. In 2011 Brown released 'beautiful people' where he showed his maturity as he is just free roaming the streets in a sensible manner.

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Stars and their image

Demi lovato is another young artist who was very similar in comparison towards Miley Cyrus who chose not to go down that sexual voyeuristic route as Miley did. She is also very independent since leaving her TV show and is now seen as a very mature and respectful young adult. This is shown through the way she represents herself as she dresses and looks very sophisticated. She’s recently just been given the opportunity to be a judge on 'xfactor usa.' In addition, this also allows her to promote and advertise herself to different markets such as the perfume industry.

Conclusion

Star image is important as it represents the artist to the audience through the use of music videos. The artist’s star image represents themselves which allows the audience to get closer and be able to relate to the artist. I plan to present my Star in a very innocent yet mature manor as I don’t have a big enough fan base to go on a rollercoaster like Miley Cyrus did.