Research and Planning: Generic conventions and analysing adverts

An advert is a form of print medium that is used to sell and market a product. in the case in which we are focusing it is a music single or album.
Purpose:

• A marketing tool that accompanies a singles/albums release.
• Provides visuel information about the artist and the album.
• Display key information such as main song,after songs, where its available.
• Creates, adopts or feeds into the represntation of the 'star image'
• Appeals to the intended target audience.
• Buy into artist lifestyle and ideas.

Impact:

• To attract the target audience into purchasing the product.
• Attracts a wider audience.
• Reveals key information about the artist
• Audience to feel a stronger relationship with the artist.

Conventions: An advert carries various conventions including:

• Main image
• Title of album
• Artist name
• Features of the song such as the song list
• Audience infprmation if neccesary e.g. parental advisery
• Key dates
• Availibility ( E.g. itunes

What I will include:
-Album title -Artist Name -Conventional typography -Use of dark colours to relate to similar artists -Urban locations that connote hip hop genre -Key singles on the album   -Downloadable content links -Official website

Conclusion

I will use the conventions when creating an advert for my artist as I now the powerful implications in can have on my artist such as: colour schemes, graphics, limited texts, release etc. This will help to gain my artist the recognition from their fans as well as other future fans. My artist will be able to release their up and coming album 'Belong To The City'. I will use materialistic colours such as red, gold and black in my advert as I feel they help to describe and illustrate my artists' persona in an effective and cool way. I will make sure to include additional information so that location by fans will be easy.